HANDLING MAMAS AND PAPAS NEW BABY
It was when David and Luisa Scacchetti were looking for items for their first child that they first realised that in the nursery market function took precedence over style every time. Armed with a firm belief that great looks should go hand in hand with safety and comfort when selling to new parents, they launched Mamas and Papas. That was 25 years ago. Styles may have changed but the Mamas and Papas philosophy certainly hasn't, which is why the company is still a market leader today.
By 2005 Mamas and Papas pledged to develop their brand even further by creating a new range of stores designed to offer expectant parents the ultimate shopping experience. As this flagship store would provide the blueprint for future stores, every aspect was painstakingly considered including the in-store graphics.
Quality expectations were running extremely high, yet time was rapidly running out when the company approached Leach to find a graphic solution. We were given 48 hours to come up with the goods.
Using Lambda Prints with magnetic fixings throughout the concept store we created powerful images and presented them in a stunningly simple way. High-level lightbox units enhanced the dramatic effect of the store along with the specification of Day Night Duratrans, which gave excellent, colour saturation even in the brightly lit environment of the new store.
Our quick response and creative thinking has led to a close working relationship and the handling of further 4 stores which are planned for this next year including a flagship store on Regent Street.
Bradley Business Park
Dyson Wood Way
Bradley, Huddersfield
West Yorkshire HD2 1GN
